THE NEXT BIG THING
The Sound of Luxury
The Luxury Incubator - MBA Project is designed to develop an understanding of the principles and practices that contribute to the global success of luxury brands. The industry of luxury brands is defined by a complex and unique approach to its business practices. The project is designed to examine the markets of luxury products and services and their development from local to global brands. The project shows how psychology, business practices, and innovation play a vital role in creating a luxury brand culture and lifestyle. The project examines the management and marketing techniques unique to the luxury industry by analyzing the market's leading players. This project teaches how to understand the value of finding exclusivity and distinguishing the brand's quality and creativity. It provides a comprehensive approach to understanding what it takes to run a successful luxury brand that shapes the industry trends.
Meet The Team
Deepak Ohri, founder and CEO of lebua Hotels and Resorts is well-known worldwide as an award-winning entrepreneur who has transformed the luxury hospitality landscape in Asia. Mr.Ohri is a visionary who has elevated experiential luxury hospitality. He was the first to create the world's highest rooftop restaurant that has earned two 2 Michelin stars and the first to develop the concept of a vertical destination. Additionally, under Mr.Ohri’s leadership, Lebua is the first hotel in the world who has won the best service award by Michelin’s guide. Mr.Ohri became an overnight sensation when he organized “The Million Bath Dinner” that brought several Michelin star chefs who prepared dishes for global jet setters. A celebrated speaker on luxury and strategy, Mr.Ohri was invited to participate in the prestigious Forbes Global CEO conference both in 2008 and 2009. He has been a guest speaker at many events including the Cityscape Asia Conference in Singapore, the Worldwide TRI*M Conference organized by TNS in New York, The Financial Times Business of Luxury Summit in Los Angeles, Emerging Markets Conference (REFEM) in New York, the WTTC 9th Global Travel and Tourism Summit in Brazil, Financial Times Business of Luxury Summit in Switzerland, World Travel and Tourism Council in Japan and Macau and the Tourism Forum in China, among others.
As a recognized expert in leadership and luxury hospitality, Mr.Ohri has lectured at leading business management schools, including the prestigious Indian Institute of Management Bangalore (IIMB) & ISB Hyderabad, INSEAD, and Harvard Business School. He has also co-created and helped pioneer the first MBA course in luxury management and marketing for the Graduate School of Business at Florida International University.
Anna Pietraszek Ph.D. is a full-time faculty in the Department of Marketing and Logistics at the College of Business at Florida International University in Miami, teaching undergraduate and graduate-level courses being the combination of marketing concepts, social media strategies, effective listening tactics, market segmentation, effective sales skills combined with the professional development and personal brand image necessary for students to excel in their professional and career goals. Her passion for digital marketing and marketing communication extends to both her academic and practitioner work. In 2016 Anna was appointed a Director for Asia-Pacific Programs for the College of Business. She was responsible for developing and maintaining strategic partnerships between the College of Business and academic institutions in the Asia-Pacific region. Since 2018, Anna serves as a Director for Global Recruitment and Operations for the College. In August of 2021, Anna became a Faculty Director for a newly created program Professional MBA in Sports Management in collaboration with the Real Madrid Graduate School.
Prior to joining FIU, Anna oversaw public relations and advertising for the Tourism Board of Poland, based in New York City. Anna also worked as an executive producer for a media production company and was responsible for the content development of various TV shows, including weekly segments broadcasted on major media outlets in the New York/New Jersey metropolitan area.